Magneg

Magneg is a new cloud storage mobile application that allows users to create, store and collaborate all in one platform.
Role: UX Research, UX Design, Brand Identity, Prototyping
Tools: Figma, InVision, Maze, Google Forms
Duration: 18 weeks
Deliverables: Style Guide & Prototype
magneg iphone mockup one image

Overview

Problem

Creating, sharing, and collaborating on different projects can be frustrating especially when trying to organize. Individuals need a tool that allows people to not only stay connected, but to allow content creation and collaboration in a uniformed organized way.

Solution

Creating, sharing, and collaborating on different projects can be frustrating especially when trying to organize. Individuals need a tool that allows people to not only stay connected, but to allow content creation and collaboration in a uniformed organized way.

magneg-iphone-images

Banding

Logo, Naming, & Color

Logo & Naming

Magneg aims to portray that is fun, reliable and collaborative. It is the one-stop shop for the people both create and collaborate. We wanted to use an icon that represents attraction because the aim is for people to be drawn to use Magneg instead of other cloud-sharing services. When I think of attraction, I think of magnets. We chose to use something that was a play on the word magnet, and thus Magneg was born.

magneg logo sketches

Branding

Before jumping into the design, we wanted to determine the overall look and feel for the app. We wanted it to be colorful, but also present a very minimalistic look and feel for the design. We chose to use more cool colors that symbolize reliability and trust within the platform.

magneg-color-palette

Final Designs

High-Definition Mockups

Taking in the concluding results of the preference and usability tests and the personas from the very beginning, it's time to finalize the designs. We went through several iterations to get to the finalized solution that is clean, simple and solves our original problem. The prototype was created using Figma.

View Prototype

Copyright © 2020 Ademusoyo Awosika-Olumo